True Joy unveiled as Color of the Year 2025

If any color could paint a smile on your face, it’s True Joy™, AkzoNobel’s Color of the Year for 2025. The vibrant hue embodies the pursuit of happiness, filling us with courage, inspiration, and resilience. It sparks bold dreams and fearless innovation, guiding us towards a limitless future of happiness.

True Joy is the result of extensive research into color and design, as well as cultural, economic, and social trends. The expert design team at ColorSurfaces has carefully curated four color palettes, showcasing the latest technologies and effects that will inspire and empower you.

As we move towards 2025, there is a growing desire to take a joyful leap into the unknown, celebrate craftsmanship, and embrace our true selves. True Joy captures the essence of this moment, encouraging us to pursue our dreams and create a future filled with happiness and fulfillment.

True Joy is a versatile color that can be used in a variety of design applications, from fashion and home decor to automotive and technology. It injects optimism, pride, imagination, and creativity into our lives, reminding us of the power of color and design to inspire and transform.

True Joy is also the key color in our latest trend collection, ColorSurfaces Edition 20, marking two decades of inspiration for designers and creatives around the world. With ColorSurfaces E20, we continue the tradition of presenting the latest trends and technologies in color and material design.

Join ColorSurfaces in celebrating two decades of inspiration with this trend collection and the Color of the Year True Joy!